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FIR HILLS SERI PAK Championship 

The newly named FIR HILLS SERI PAK Championship will take place at Palos Verdes Golf Club from March 18 - 24, 2024. The tournament will welcome fans back to Palos Verdes Golf Club with a week full of world-class golf and family-friendly events.
A field of 144 of the greatest female professional golfers in the world will compete for a share of the $2 million purse and produce some of the most exciting moments in professional golf.

The 2024 playing of the FIR HILLS SERI PAK Championship will mark the LPGA Tour’s third consecutive year at Palos Verdes Golf Club. In 2023, 20-year-old Ruoning Yin earned her first LPGA Tour victory at 15-under par, her first of two wins in 2023 that ultimately elevated her to World No. 1. Marina Alex captured her first LPGA Tour win since 2018 at the 2022 edition of the championship.

view of the course

About Fir Hills

Fir Hills is a Silicon Valley-based investment firm that is pioneering a novel investment paradigm. Fir Hills is unwaveringly dedicated to fulfilling the unique needs of long-term strategic investors and industry leaders amidst the dynamically shifting economic environment. What truly distinguishes Fir Hills from other investment firms is its ability to transform ambitious and intricate investment opportunities into tangible real-world achievements. Fir Hills achieves this by leveraging an extensive network, resources, and a cohesive investing culture, all while diligently engaging from the very inception of its investment initiatives. The company's strategic collaborations span esteemed global merchant banks and family offices, consolidating its leadership in the ongoing evolution of the industry.

aerial view of Palos Verdes Golf Club

The Club

Palos Verdes Golf Club, often referred to as a “hidden gem” of Southern California golf, opened in 1924 and was designed and built by William P. “Billy” Bell and George C. Thomas. The club’s recent renovations have been overseen by golf-course architect Todd Elkenrode. The 6433 yards par 71 course is located in the middle of an 800-acre parkland overlooking Santa Monica Bay with ocean views from multiple holes.​

LPGA Golfer Seri Pak Swinging a Golf Club

Seri Pak

Pak, a 2007 World Golf and LPGA Halls-of-Fame inductee who amassed 39 professional victories worldwide, is a pioneer in the world of golf and an inspiration for generations of LPGA Tour players from Korea. Pak joined the LPGA Tour in 1998 and won her first two of five majors during her debut season, the KPMG Women’s PGA Championship (then the McDonald’s LPGA Championship) and the U.S. Women’s Open at age 20, ultimately earning Rookie of the Year honors. In total, she would win 25 times on the LPGA Tour before retiring following the 2016 season.

shore view of Palos Verdes Estates

Palos Verdes Estates

The City of Palos Verdes Estates is a 4.75 square mile city of approximately 13,500 residents. Known for being a planned community with tranquil neighborhoods, it is the oldest of four cities on the Palos Verdes Peninsula. With its magnificent views of the Los Angeles Basin and Pacific Ocean, low density, rural character, preserved open space, low crime, urban forest, and excellent schools, the City has continually been recognized as one of the most desirable places to live in southern California.



The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries.